- On May 3, 2019
Why On Line Clothing Sales Result In 50% Returns.
Where Does Blame Belong?
SwampButt Underwear™ (www.swampbutt.com) experiences very few returns due to size issues or anything else, but that is not the case for most on line customers and sellers. Close to 50% of all garments bought on line in the U.S. will be returned due to poor fit. The problem seems to affect men and women alike.
Jeans and pants are the most frequently returned items by both men and women, but men are twice as likely to return T-shirts. Who is at fault? There is plenty of blame to go around the collective waist bands of American men and those who supply them with what to wear. Is there something that customers or vendors or both can do to cut down on customer dissatisfaction with their on line garment purchase? “Yes, or probably. I’m not sure,” said SwampButt Underwear spokesman and human waffle, Nick Heraldson. “One thing anyone buying clothes, whether on line or in a store, should do is be honest about their measurements.”
Survey Research Fit Predictors and Size Charts
In a study by a company called ‘BodyBlock AI’ of 1,200 consumers, 91% of those who ordered clothes online reported dissatisfaction with the fit. The study authors found that consumers know their sizes, but differences in style or the manufacturer can result in differing fits. “I once believed that a 38-inch waist was 38 inches around, regardless of the maker or style,” Heraldson said. “I was wrong about that.”
The same study reported that ‘84 percent of those surveyed said they felt that sizing was ‘random or arbitrary depending on the brand.’ “While I cannot say anything about what goes on in other places, here at SwampButt Underwear, we use the tape measure and adhere to what it says,” Heraldson said. “We do not use estimates, guesstimates, dead-reckoning, dousing or any type of digital measures on our patterns or fabric.”
Better Quality Equals Better Fit
Most clothing marketed and sold in the U.S. is made in Asia. SwampButt Underwear is Made in the USA. Better quality from American made garments will help explain the need for fewer exchanges at SwampButt Underwear compared to others. “Nothing against anyone in Asia, but the garments made here (in the USA) are better in terms of sewing, fabric, and overall tolerances,” Heraldson reported. “So a 38 inch waist is actually 38 inches.”
The Customer Is Always Right Until He’s Not
Heraldson stated that feedback he and others at SwampButt Underwear get from customers when it comes to size selection is along the lines of ‘I always wear an extra-large so that’s what I bought,’ which is not workable if the person’s body weight has changed since the last time he purchased underwear. “There are men with a 46-inch waist who order underwear for a 38-inch waist because that is what they always wore, want to believe and will not adjust up in size selection,” he said. “It’s not rational or productive and creates a lot of hassle and frustration for them and us that is also not productive.”
Can People Return Underwear?
SwampButt Underwear will accept returns of unopened packages for exchange but will not accept any opened packages. This is because the laws and regulations for returns on underwear are different than they are for other garments. “Please do not mail underwear you’ve worn back to us,” Heraldson plead. “It’s gross, unhealthy and we may mail a pair of ours to you so you can see how that feels.”
About SwampButt Underwear
SwampButt Underwear™ Made in the USA Performance Brand for Men, is underwear for guys who sweat a lot and disdain visible butt sweat. Along with most other on line clothing vendors, SwampButt Underwear offers exchanges of unopened packages but will not accept those that have been opened. SwampButt Underwear is trademarked in the U.S. and other countries. We paid a lot for it so please do not use it without written permission.