Press 4 and About SwampButt Underwear.

Press coverage Rosalind Russell and Cary Grants press
Newsrooms once looked like this. Reporters competing among themselves and rival papers for a big scoop. As shown here, with movie stars of the 50’s  Rosalind Russell and Cary Grant who were never members of the press.

For a company that is really small it receives more press coverage than any other men’s underwear company. Maybe that is because it is such a superior product? Maybe it is because the name is such an attention grabber? Maybe it is because the guy who founded SwampButt Underwear spent his career doing public relations and marketing communications for The Dow Chemical Company, has a masters degree in strategic public relations from The George Washington University, accreditation from The Public Relations Society of America and has been called ‘genius’ a number of times, once by author and content marketing guru Brian Halligan and believes that humility is his best quality? Maybe it is a combination of all these? Regardless please enjoy reading, seeing and listening to all this earned media and press from SwampButt Underwear.

Why Soccer And The 2022 FIFA World Cup Are More Boring Than Usual.

As Covered in Reverie Page Fashion magazine.

By PAGE Editor

 Imagine game seven of the World Series ends 0-0. Then envisage the Super Bowl, NBA playoffs, Ryder Cup, or the Final Four, ending with no score. Not even the most casual sports fan would find this possibility acceptable. But non-offensive outcomes are the norm for soccer. In the middle of the semiannual World Cup competition, which arrives with so much enthusiasm and ends in a puff of ‘Qatarian’ sand, even the players seem lethargic.

SwampButt Underwear To Present New England Patriots Center Ted Karras With The Gift Of Dryness 4 Comfort

From APN News Published on September 16, 2019

New England Patriots Center Ted Karras With The Gift Of Dryness & ComfortNew England Patriots Center Ted Karras With The Gift Of Dryness & ComfortAfter seeing an article in “The Athletic” written by Nick Underhill, the makers of SwampButt Underwear will send a red, blue and white pair of its Made In The USA SwampButt Underwear™ to New England Patriots Center Ted Karras this week, after learning that starting quarterback and football god Tom Brady gets his hands wet while under center. New England Patriots quarterback Tom Brady needs his hands dry to throw the football. Center Ted Karras has a really bad case of swamp butt. Brady forces complicated, awkward and unnecessary steps to keep his hands dry while under center. The makers of SwampButt Underwear believe that their moisture wicking and quick drying men’s underwear will be a benefit to both Brady and Karras, but especially to Karras.

The Cost of Free Shipping? SwampButt Underwear Offers Flat Rate for the Holidays Instead

From APN 

Free shipping offers are generally a ruse, a ubiquitous marketing technique designed by slick ad agencies and public relations stooges to separate honest and trusting people from their money. For shame. As the makers of SwampButt Underwear™ ( believe that honesty is the only policy, they reduced the amount of shipping charged to their customers for the upcoming Christmas gift giving season.

Valentines Day Gifts for Dad



Uncle Johns Bathroom Reader

This is a book we knew nothing about and no, we receive no royalties. Not even a free book

Here’s a look at some underwear with a little something extra. SWAMPBUTT BRIEFS What They Are: The first underpants “designed specifically for men who sweat …

Solution for Sweaty Fat Guys Like Santa

From the Fashion Apparel blog

Late 2017 produced a veritable avalanche of Christmas sweaters, posters, memes and GIF images of Santa Claus’ butt crack and there is no loss of enthusiasm for a display of the great divide inside Santa’s’ pants this year either. But unlike 2017, Claus is fighting back and wearing SwampButt Underwear™ ( to keep his bottom covered.


Stay cool on the golf course this summer with these products

If you watched any golf last weekend, whether it was the KPMG LPGA Championship or the Quicken Loans National, you saw seriously sweaty golfers.

Summer is here all right. The days are long and the temps are high. Enjoy it now, because before you know it, daylight will shrink and there will be no more time for nine after work.


SwampButt Underwear Helps Prevent Sand Related Chafing ‘Down There’

From New Release Ad Avenue Group

Spring breakers love the beach, but it is doubtful that many also have affection for all that sand that will collect inside their beach wear bottoms or the rash and chafing that accompany. SwampButt Underwear™ performance shorts are made from lycra and polyester to wick away and evaporate moisture faster than otherwise possible. But there is another benefit; the tight-fitting underwear will also help prevent sand migrating from the ocean into the crotches and butt cracks of America’s future leaders, aka college kids on spring break.


SwampButt Underwear Made Especially for Hot People

From Reviews and News.

Made from a blend of spandex and lycra, Swampbutt underwear wicks moisture away from your skin and dries quickly.  This helps control that dreaded condition known as “swampbutt”.  The spandex allows them to stretch for a comfortable fit, yet retain their original shape when you take them off.

SwampButt Underwear’s Shark Tank Video

This is the video requested by the producer of Shark Tank. It has as much detail for the questions asked in the email from Sy Ozcan.

Father’s Day Travel Gift Guide

Apparel and GearCaliforniaTravel ApparelTravel GearUnited States / By Nancy D Brown / June 1, 2021What to get the dad who has everything? I have put together the ultimate Father’s Day Gift Guide for Dads who love to travel.

SwampButt Underwear #Sweatless @SwampButtwear

From Groovin Moms

I have never heard about Swamp Butt and never knew that it is a thing that plagues some men.  Swamp Butt is an unpleasant and annoying problem and to tackle the problem Men’s Health recommends to think tight for underwear….Hence, there is Swamp Butt Underwear

The Walking Dead Character Who Needed SwampButt Underwear

SwampButt Underwear Will Keep Your Man Dry

From Outnumbered 3-1.

When you have a husband that works outside in the heat all day you try buying products that will help him stay cool. SwampButt Underwear is designed to?wick away moisture (sweat) and allow it to evaporate before things get embarrassing. Although we cannot die from embarrassment sometimes it can feel like it when our backside is wet and everyone can notice.

 Wow! This is the Wildest “Pumpkin Spice” I’ve Seen! |

We have seen more and more items with a “pumpkin spice” theme, but now I think I’ve seen the wildest: Pumpkin spice underpants! Yes, thanks to Swampbutt Underwear guys can now enjoy “pumpkin spice” on their tush.

Now, I have looked over the product and I must admit I’d try them. Even though the idea seems wild, it’s not a bad color and the underpants are designed for comfort and hygiene. So I guess you can call me “pumpkin butt”

Read More: Wow! This is the Wildest “Pumpkin Spice” I’ve Seen! |

SwampButt Underwear Refuses World Cup Promotional Opportunities

From Train It Right. 

Just don’t call it football. Citing the facts that 1) Americans hate soccer and 2) that watching it is more boring than most anything in a universe crowded by mind-numbing silliness, the makers of SwampButt Underwear™ ( have chosen not to promote their men’s performance underwear in conjunction with any World Cup broadcasts this year or any time in the near or far future for any reason whatsoever. Not that they could afford this, but in case someone asks, the answer is a hard no.

Is underwear a stupid gift to give dad on Father’s Day? The Answer is

From HeyDoYou.

Is underwear a stupid gift to give dad on Father’s Day? According to the makers of SwampButt Underwear it is not. In addition to their obvious bias, making underwear for men, the plain fact is that many men will not buy underwear for themselves.

SwampButt Underwear declares Texans coach world’s ‘luckiest man’


In a unique grassroots sports-marketing promotion, the makers of SwampButt Underwear announced that the company declared Houston Texans coach Bill O’Brien the “luckiest man on planet Earth.”

The legend of Lake Jackson’s SwampButt, a homegrown underwear company

From The Houston Chronicle. A few weeks back, just before Super Bowl 51 in Houston, a small clothing company based in Lake Jackson made waves for a press release announcing that they were not advertising during the most-watched sporting event on the planet. SwampButt Underwear Review.



Let’s face it – everyone sweats.  Male or female, at one point or another, you have experienced embarrassing butt sweat.  When SwampButt Underwear offered to send me a few pairs of their briefs, I jumped at the opportunity!

Best Underwear for Battling Swamp Butt

By Brodie SwisherAugust 9, 2017


Sure, this may be the first article ever written on the subject of underwear for hunters. But, the struggle is real. Backcountry swamp butt ruins more hunts than grizzly attacks, snowstorms, and starvation combined.

When it’s bad – it’s really bad.

Swamp Butt Underwear

– A Review Skinny Moose

Oh, where to begin? This writing gig has taken me some interesting places over the years but I never thought I would be reviewing underwear. Full disclosure for the faint of heart – you will NOT see any photos of me in this underwear. Not now, not ever. This is for your benefit and mine. I would like to give a shout out to Nick Heraldson from Swamp Butt Underwear who has been extremely helpful and sent me a couple pairs to review. ~DesertRat

SwampButt Underwear – That’s Seriously What They’re Called

from Soldier Systems

SwampButt Underwear were designed specifically to avoid the affliction they’re named after. Their 91% polyester and 9% spandex construction are a great alternative to cotton drawers which hold the sweat. You’ll also note that the seams are away from the body.

SwampButt Underwear Donating 100% of Sales to SPCA Impacted 

By Hurricane Harvey

August 31, 2017 (Lake Jackson, Texas) The owners of SwampButt Underwear will donate 100% of the proceeds (less taxes and shipping) from sales of their popular men’s underwear to the Brazoria County SPCA now through September 7, 2017. The Brazoria County SPCA is in Lake Jackson, Texas. There and in the surrounding areas of the county, the brunt of flooding rain has displaced tens of thousands of people and their pets.

SwampButt Underwear’s 2020 College Coaches on the Hot Seat

From APN News

First year Baylor head coach Dave Aranda must not want to join his colleagues on this list. That was one incredibly unlikely explanation for the last minute cancellation of the bears game against Houston. “Is it a coincidence that we named four Big 12 coaches to the ‘hotseat’ and then the Baylor vs. Houston game gets cancelled,” asked conspiracy theorist and SwampButt Underwear spokesman Nick Heraldson. “Probably. It could very well be that there were reasons to cancel the game. Good reasons. But idle speculation is the stock and trade of internet lurkers, so we decided to pile on.”

Go Green: SwampButt Underwear for Golfers

From American Golfer

Are you tired of wet shorts rubbing bare spots on your inner thighs? Sick to death of your soggy backside? Is your wet butt print on the cart seat getting more attention than your 280-yard drives? Does Gold Bond powder leave a white cloud behind every time you fart? Suffer no more. Don’t go 18 holes making your own gravy. Wear SwampButt Underwear Green for Golfers instead.

SwampButt Underwear Tags In The Wrestling Estate For WrestleMania Giveaway

The makers of SwampButt Underwear™ will join with the publishers of The Wrestling Estate for a week of giveaways leading up to wrestling’s’ biggest event Sunday April 7, 2019 at 6:00 p.m. central time from MetLife Stadium, East Rutherford, NJ. SwampButt Underwear makes and sells men’s underwear that wicks and evaporates sweat much faster than traditional or other premium underwear. The Wrestling Estate is pro wrestling journalism that does not copy and paste then post Dave Meltzer’s work.

New York Fashion Week to SwampButt Underwear: Drop Dead

Style Magazine Newswire |

SwampButt Underwear ( owners, enthusiasts, hangers-on and even casual acquaintances were again stunned to learn that the company was not invited to participate in New York Fashion Week 2018 for the second year in a row.

Chafing, going commando and swamp butt. What to do for your man so he doesn’t get swamp butt.


Call it ‘free balling’, ‘going commando’ or ‘floppin’; men who do not wear underwear during spring break, or any other time, are at far greater risk of infections from swamp chafe, that the chaffage ensues according to the Internet and a conversation overheard in the men’s room late last week. The makers of SwampButt Underwear™ offer this announcement as a public service for men and boys who think that not wearing underwear is a good idea.

The cure for Swamp Ass – Swamp Butt underwear

From Boston Metro.

File under first world problems, but we now have a cure for sports fans with swamp ass (via Urban Dictionary: “A common condition in which the ass crack and crotch becomes overly sweaty and stinky from sweating on a hot day”).

Thankfully, you can now buy “Swamp Butt Underwear” at

Give the Gift of a Dry Butt

Send sweat-wicking underwear—anonymously.

From Field and Stream.

I don’t know about you, but when I think of this special day, my thoughts turn to swamp butt, which is a specialized medical term for the butts of men who sweat a lot. This affliction touches the lives of literally dozens of men in this country. Some experts think there are that many sufferers in Alabama alone.

SwampButt Underwear Sponsors “Rugged Nation”

From the Outdoor Wire. 

Whether it is winter, spring, summer or fall, men who hunt, fish, camp, hike, ski or trap get sweaty. It is that fact that persuaded the owners of SwampButt Underwear™ to be one of the sponsors of the popular outdoor television program “Rugged Nation.”

How To Make Butt Sweat More Comfortable In The Summer

From Refinery29.

At any given moment in the summer months, many of us may have a small river of sweat trickling down our backsides. Although it might be something you try desperately to keep to yourself, sometimes you can’t hide the fact that your butt is pretty much drenched.

SwampButt Underwear LLC: Officially Not Sponsors of Super Bowl 51

Read more:
Under Creative Commons License: Attribution
Follow us: @Ammoland on Twitter | Ammoland on Facebook

The owners of SwampButt Underwear LLC will not sponsor Super Bowl 51, even though the game will be played in Houston, TX, very close to the company headquarters. The reasons for the decision are many including an already crowded marketplace for the annual game and the risk of brand over-exposure. Plus, it is just really expensive

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The SwampButt Underwear New Green Deal is a great value and the best, most successful promotion we ever did. Click either image for purchase details.
Green SwampButt UNderwear
SwampButt Underwear comes in two types of green. Regular green and lime green. You can buy both for one low price of $35.98 instead of the regular price of $49.98. Click either image for purchase details.