Soldier Systems Introduces SwampButt Underwear

Soldier Systems Daily — March 24, 2017 Soldier Systems introduced the unusually named brand to its tactical readership, describing the performance fabric as an alternative to cotton and noting the placement of seams away from the body. Read the original coverage. Coverage type: Editorial product feature

Houston Style Magazine Covers SwampButt’s Fashion Week Snub

Houston Style Magazine — September 11, 2018 The publication carried SwampButt Underwear’s satirical response to being left out of New York Fashion Week for a second year. Read the original coverage. Coverage type: Press-release republication

Houston Style Magazine Puts Larry Fedora on the SwampButt Hot Seat

Houston Style Magazine — September 10, 2018 Houston Style Magazine published SwampButt Underwear’s college-football promotion naming North Carolina coach Larry Fedora its “Coach on the Hot Seat” for week two. Read the original coverage. Coverage type: Press-release republication

Mysterious Ramblings Reviews SwampButt Underwear

Mysterious Ramblings — May 18, 2019 The reviewer discussed personal experience with SwampButt briefs after receiving sample pairs, focusing on sweat, comfort and the problem the product was designed to address. Read the original coverage. Coverage type: Product review / sample received

Outnumbered 3 to 1 Reviews SwampButt Underwear for Outdoor Work

Outnumbered 3 to 1 — August 2017 The reviewer evaluated SwampButt Underwear for a husband who works outside in the heat, focusing on moisture management, comfort and visible perspiration. Read the original coverage. Coverage type: Product review / sample received

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