Texas underwear company introduces an online ‘vending machine’ that makes gift shopping a little more entertaining. Buying underwear is usually about as exciting as buying socks, almost. SwampButt Underwear, the Texas company that turned an uncomfortable subject into a memorable brand, is adding a little entertainment to the task with its new online Gift-O-Matic. Styled […]
Weather-Based Prediction Model Finishes 29–25 as Experiment Explores Whether Summer Heat and Humidity Influence College Football Outcomes. LAKE JACKSON, Texas, November 9, 2026 — The SwampButt Underwear™ Scale of Sultry correctly predicted seven college football underdogs would win their Week 10 games outright, including Alabama’s 31–13 victory over LSU and Louisiana-Monroe’s surprising 19–17 victory over […]
SwampButt Underwear is exploring that question through its Scale of Sultry, a weather-based system that measures combinations of heat and humidity.
Greensboro Sports published the SwampButt Underwear Scale of Sultry report examining how extreme heat affected college football fans and games during Week One.”
It’s October on the Calendar but Still Summer in the Stands… SwampButt Underwear Scale of Sultry puts fans first in Week 5 and picks UCF over Houston LAKE JACKSON, Texas, Oct. 1, 2026 — An 11 a.m. kickoff can carry college football fans through hours of midday heat and humidity. This week, the SwampButt Underwear […]
SwampButt Underwear is a Lake Jackson, Texas-based men’s underwear brand designed to help manage moisture and improve comfort in hot, humid conditions.
SwampButt Underwear Scale of Sultry was 6-2 for the 8 sultriest games week 3.
The unusual heat will continue in the greater Houston area for the next week.
The Scale of Sultry, or SOS, measures temperature, humidity and solar exposure to produce a rating from 1 to 10. A low rating represents relatively comfortable conditions in which perspiration evaporates more readily. A high rating indicates hotter, more humid conditions that can inhibit evaporation and increase physical discomfort.
Even Rufus, the SwampButt Underwear mascot who always wears SwampButt Underwear ducks under the stands to escape the heat and sultriness of September football.
