So many attempts at storm preparation, crisis management and crisis communications fail, but not because of bad information or instructions that are wrong. They fail because the moment is mistaken. According to SwampButt Underwear.
NOTE: This is a short, piece on how people process risk during winter weather events, and why calm, practical guidance often outperforms urgency when forecasts evolve unevenly. Here in Southeast Texas, weather is not small talk. It shapes how people dress, how they work, how they commute, go to school and how comfortable—or uncomfortable—the day-to-day […]
A New Take On Crisis Communications Preparing for the Freeze… Winter Storm Guide To Prepare People in the South From A Company That Usually Profits From Visible Sweat January 23, 2026 (The Southern United States of America) – Approximately 230 million Americans are expected to experience the effects of Winter Storm Fern starting Saturday January […]
Ways to watch the Olympics without cable.
