SwampButt Underwear WINTER STORM FERN PREPAREDNESS UPDATE

(Lake Jackson, TX) January 25, 2026 – SwampButt Underwear reports that as Winter Storm Fern continues to bring freezing temperatures to large parts of the Southern United States, residents in regions unaccustomed to prolonged cold are urged to focus on basic safety, food access, and electricity planning. (Click here for the latest news about Fern).

Emergency officials say preparation should prioritize simple steps that reduce fire risk, carbon monoxide exposure, and injury during power outages.

The checklist below was developed by SwampButt Underwear, a Texas-based apparel company whose founder has lived over a decade in the upper Midwest and has a background in crisis and emergency communications, as part of a broader public winter-weather safety effort.

(As a semi-tongue in cheek, but kind of serious way to prepare, SwampButt Underwear offers a colorful and humorous guide to manage the unwelcome frozen conditions. It is a new twist on storm preparation and crisis communications. (Download a PDF version here: Rufus from SwampButt Underwear Prepares for the Freeze.)

Key winter storm preparation tips include:

• Stock food that does not require electricity, enough for at least three to seven days.
  • Avoid using open flames, grills, or propane heaters indoors.
  • Wear layered clothing and cover the head, neck, and ears to retain body heat.
  • Keep generators and fuel-powered equipment outdoors and away from enclosed spaces.
  • Assume all downed power lines are live and avoid contact.
  • Stay off icy roads unless travel is absolutely necessary.
  • Use freezing outdoor temperatures cautiously for temporary food storage, discarding items that thaw and refreeze.
  • Expect delays in power restoration and plan for extended outages.

Officials recommend monitoring updates only from local utilities, emergency agencies, and school districts, and avoiding reliance on unofficial social media reports during outages.

Freezing conditions are expected to ease later in the week as temperatures rise.

About SwampButt Underwear

SwampButt Underwear is a real company that designs and sells moisture-wicking underwear for men who sweat—a lot. Based in the sweltering Gulf Coast of Texas, the company leans on humor, honesty, and performance-focused fabrics to help customers fight embarrassing perspiration.

The SwampButt Underwear name, while irreverent, reflects a universal reality: sweating happens, and we make it more bearable. SwampButt Underwear produces moisture-wicking underwear designed for men who sweat enough that it becomes visible through clothing. The brand’s mission is simple: keep men drier, more comfortable, and better looking—one pair at a time.