Texas underwear company introduces an online ‘vending machine’ that makes gift shopping a little more entertaining. Buying underwear is usually about as exciting as buying socks, almost. SwampButt Underwear, the Texas company that turned an uncomfortable subject into a memorable brand, is adding a little entertainment to the task with its new online Gift-O-Matic. Styled […]
Weather-Based Prediction Model Finishes 29–25 as Experiment Explores Whether Summer Heat and Humidity Influence College Football Outcomes. LAKE JACKSON, Texas, November 9, 2026 — The SwampButt Underwear™ Scale of Sultry correctly predicted seven college football underdogs would win their Week 10 games outright, including Alabama’s 31–13 victory over LSU and Louisiana-Monroe’s surprising 19–17 victory over […]
SwampButt Underwear’s™ weather-based tool, the Scale of Sultry, remains above .500 picking winners as research explores the relationship between climate, conditioning, game-day weather and outcomes.
SwampButt Underwear is exploring that question through its Scale of Sultry, a weather-based system that measures combinations of heat and humidity.
For fans, an October ticket still deserves a look at the hourly forecast and the seat’s exposure to sunlight. Water, access to shade and breaks from the heat remain part of the game-day plan. The calendar may have moved on. In parts of college football country, summer has not.
It’s October on the Calendar but Still Summer in the Stands… SwampButt Underwear Scale of Sultry puts fans first in Week 5 and picks UCF over Houston LAKE JACKSON, Texas, Oct. 1, 2026 — An 11 a.m. kickoff can carry college football fans through hours of midday heat and humidity. This week, the SwampButt Underwear […]
SwampButt Underwear is a Lake Jackson, Texas-based men’s underwear brand designed to help manage moisture and improve comfort in hot, humid conditions.
SwampButt Underwear Scale of Sultry was 6-2 for the 8 sultriest games week 3.
The Scale of Sultry is an online tool developed by SwampButt Underwear, a Lake Jackson-based company that makes moisture-managing underwear for men who sweat heavily from the waist down. The Scale combines temperature, relative humidity, sunlight and estimated fabric-drying conditions to produce a score from 1 to 10. It recently predicted upset victories by Texas over Ohio State and Oklahoma State over Oregon.
The Scale of Sultry, or SOS, measures temperature, humidity and solar exposure to produce a rating from 1 to 10. A low rating represents relatively comfortable conditions in which perspiration evaporates more readily. A high rating indicates hotter, more humid conditions that can inhibit evaporation and increase physical discomfort.
