So many attempts at storm preparation, crisis management and crisis communications fail, but not because of bad information or instructions that are wrong. They fail because the moment is mistaken. According to SwampButt Underwear.
NOTE: This is a short, piece on how people process risk during winter weather events, and why calm, practical guidance often outperforms urgency when forecasts evolve unevenly. Here in Southeast Texas, weather is not small talk. It shapes how people dress, how they work, how they commute, go to school and how comfortable—or uncomfortable—the day-to-day […]
SwampButt Underwear’s Mascot Rufus says that the weight of ice can cause tree limbs to fall and power lines to also fall. Plus, tree limbs can also fall across power lines.
A New Take On Crisis Communications Preparing for the Freeze… Winter Storm Guide To Prepare People in the South From A Company That Usually Profits From Visible Sweat January 23, 2026 (The Southern United States of America) – Approximately 230 million Americans are expected to experience the effects of Winter Storm Fern starting Saturday January […]
SwampButt Underwear’s mascot Rufus celebrates Valentines Day for 2026 though Christmas and New Years’s are barely passed.
December Reflects the Full Spectrum of U.S. Culture—Faith, Service, Reflection, and Festivus.
2 Sweaty Golfers are what turned up on the second day of SwampButt Underwear Christmas.
Regardless of the calendar, men who sweat a lot do so 12 months of the year. So help a sweaty dude out and buy him SwampButt Underwear this Christmas. SwampButt Underwear, the Texas-based apparel company known for tackling one of men’s most embarrassing problems—visible butt sweat—announced today that its moisture-wicking underwear line is one of […]
So many holidays and so little time to choose SwampButt Underwear.
There are two types of Christmas gifts: the ones people pretend to like and return for cash, and the ones they actually use and derive benefits. SwampButt Underwear? It falls into the second category—especially for men who sweat like they’re training for the Olympic sauna team. To help out our sweaty brothers, SwampButt Underwear has […]
