Texas underwear company introduces an online ‘vending machine’ that makes gift shopping a little more entertaining. Buying underwear is usually about as exciting as buying socks, almost. SwampButt Underwear, the Texas company that turned an uncomfortable subject into a memorable brand, is adding a little entertainment to the task with its new online Gift-O-Matic. Styled […]
SwampButt Underwear’s™ weather-based tool, the Scale of Sultry, remains above .500 picking winners as research explores the relationship between climate, conditioning, game-day weather and outcomes.
SwampButt Underwear’s Scale of Sultry correctly picked nine Week 8 underdog winners, including UCF over No. 2 BYU, using summer weather data.
SwampButt Underwear is exploring that question through its Scale of Sultry, a weather-based system that measures combinations of heat and humidity.
For fans, an October ticket still deserves a look at the hourly forecast and the seat’s exposure to sunlight. Water, access to shade and breaks from the heat remain part of the game-day plan. The calendar may have moved on. In parts of college football country, summer has not.
It’s October on the Calendar but Still Summer in the Stands… SwampButt Underwear Scale of Sultry puts fans first in Week 5 and picks UCF over Houston LAKE JACKSON, Texas, Oct. 1, 2026 — An 11 a.m. kickoff can carry college football fans through hours of midday heat and humidity. This week, the SwampButt Underwear […]
SwampButt Underwear is a Lake Jackson, Texas-based men’s underwear brand designed to help manage moisture and improve comfort in hot, humid conditions.
SwampButt Underwear Scale of Sultry was 6-2 for the 8 sultriest games week 3.
The Scale of Sultry is an online tool developed by SwampButt Underwear, a Lake Jackson-based company that makes moisture-managing underwear for men who sweat heavily from the waist down. The Scale combines temperature, relative humidity, sunlight and estimated fabric-drying conditions to produce a score from 1 to 10. Lately, the ‘scale’ correctly predicted that Texas would defeat Ohio State and even more unlikely that Oklahoma State would upend the Oregon Ducks.
The Scale of Sultry is an online tool developed by SwampButt Underwear, a Lake Jackson-based company that makes moisture-managing underwear for men who sweat heavily from the waist down. The Scale combines temperature, relative humidity, sunlight and estimated fabric-drying conditions to produce a score from 1 to 10. It recently predicted upset victories by Texas over Ohio State and Oklahoma State over Oregon.
